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Sustainable development - where are we heading?

JMA attended the latest AGRITECHNICA fair in 2023. Our dispatchers picked up 3 hot trends:

  • 2024 will be the year with even more focus on green productivity
  • Automation for higher productivity will be based on digital opportunities
  • Hydrogen, electricity and gas as alternative fuels will take up more of the picture

So says spare parts manager from a machine dealer

Rune Fredenslund, Parts Manager from Lyngfeldt A/S, tells his angle on the development within technology and sustainability.

'Batteries are now the new thing - and that generates demand for that type of machine, for example pavement tractors that are battery-powered and can be recharged or methane-powered tractors that can pave the way for zero emissions, so it's smart. But is it just smart? In my view, there is a lack of a strategy for the waste management of the components when the machines are used up. Healthy skepticism and an open mind go a long way when it comes to cutting-edge technologies. Categorical opposition to the new technologies is not a constructive strategy', says Rune Fredenslund, Head of Spare Parts, who continues:

'When the outside world calls out for climate, then the development goes in the direction of this social mood. The law of focus says that what you look at is to become more of - especially if there is money involved.'

Perhaps the two biggest megatrends?  Technology and Sustainability

The term 'Digitainability' is a contraction of the words digitization and sustainability and covers the fact that data and digitization can help to lift sustainable development.

'Even though data and digital devices consume electricity, research shows that it still pays because the digital solutions can save us resources elsewhere. And data is in many ways the solution to sustainable development. By using data, we can e.g. create awareness of our consumption, save our resources, and make better decisions based on data'.

Are you one of the machine dealers who have optimized via digital workflows and data flow? Then you are one of those who positively influences sustainable development. You use data to create a more efficient and resource-optimized operation. You avoid, for example, waste of both paper and human resources. Your employees avoid making mistakes with manual entries and IT can handle tasks more quickly and better.

This is what a customer says about their digital workflows

Did you know that digitizing your documents not only meets the requirements of the law, but also opens the door to the automation of numerous manual tasks?

Resource-optimized digital operation is actually what the DSM Dealer Service Management Solution does for our customers.

Here Conmas tells how the use of DSM as a digital platform contributes to their everyday life:

We chose DSM to get an overview and control of everything from stock, sales, customers and spare parts. We can better take care of each other and see what is happening across the company. It is clear that there is a difference between those who sit out in the warehouse and us who sit in sales or administration. The more employees we become, the more structure we need, says Camilla Sahl Andreasen, Marketing Manager CONMAS.

What does the green transition mean for you and your business?

Do you want more focus on sustainable development in your business?
How important is ESG to you?
Do your customers require you to comply with ESG regulations?


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