Don't be fooled by the name, Midtdjurs Traktorlager. Because with more than 10,000 products in the store, there is something for everyone. The product range includes products for the garden, park and forest, and ranges widely from work clothes to garden tractors - and includes, in addition to the store, also a webshop.
Top Customer Satisfaction
At a time when customer satisfaction and a flawless shopping experience are essential, Midtdjurs Traktorlager chose to implement electronic shelf fronts in the store. The starting shot for the project sounded in the spring of 2022 and by Black Friday of the same year, the store was ready with more than 10,000 electronic shelf fronts.
The desire to switch to a more digital solution arose out of a need to optimize their pricing and create a more manageable store layout. All in an attempt to create the highest possible customer satisfaction for the traders in the store. As Heidi herself says: "We care a lot about the customers getting the best experience."
Frustrations over time spent on price updates, the feeling of not being able to keep up with new prices and incorrect prices out in the store, made it easy decide for a change.
A decision that has not only saved time and daily frustrations, but also made it possible to adapt to dynamic market scenarios, improve inventory management and customer service.
Saves time and creates orders
The implementation of electronic shelf fronts has been a real time saver for the entire team at Midtdjur's Traktorlager. Previously, they had to manually manage prices, print shelf edges and labels, and it was challenging to keep up with changes in price lists and offers. Now they can quickly and easily scan products and update prices and information on the shelves, freeing up time to serve customers, maintain the store and create inspiring displays. Something the customers have also noticed.
The tidiness and accuracy of the prices have impressed customers so much that they have made comments along the way when shopping in the store. Comments such as "it looks good" and "wow it's beautiful" most definitely make great joy for the employees at Midtdjur's Traktorlager.
Streamlining Warehouse Management
The electronic shelf fronts have not only made it easier to update prices and information. They have also contributed to more efficient inventory management. Heidi says that the team can now quickly see whether an item is on its way or in stock, a feature out of several that they have created, especially as a help to the warehouse employees. It not only saves time when refilling - it also saves unnecessary trips to the warehouse or up to far back warehouse stock.
In addition to saved time, the use of electronic shelf fronts also makes the implementation of discounts much easier. By putting a discount on an entire product group on the product card, a product discount group, this quite naturally pushes the discount out to the front of the shelves. In this way, a discount is applied to many items at once - without having to manually set up labels on each individual item.
And should errors occur, as they sometimes do with technology, it is easy to spot on the shelves. Heidi gives a good example here: "If you look down the toy shelf there is one item that is not on discount, then you know that the item discount group is not set on the item card." This means that the red offer sign is not displayed on the front edge of the shelf, and this can be changed quickly in the system.
This flexibility has made it possible for Midtdjurs Traktorlager to optimize its inventory management and ensure that the right articles are always on the shelves and most importantly - at the right price.
Facts on Midtdjurs Traktorlager
Midtdjurs Traktorlager was founded in 1967 under the name Tøstrup Auto- og Maskinværksted. In 1973, they moved to larger premises and changed their name to Midtdjurs Traktorlager.
The product range consists of well-known brands such as Stihl, Husqvarna, Kramp and many more.
30 employees.
