Conmas Gains Structure and Visibility with DSM

As Conmas grew from a small team to a larger organisation, their daily workflows needed more structure. In November 2023, they implemented DSM to improve control over inventory, sales, customer service, and spare parts — and to support future growth.

Camilla Sahl Andreasen, Marketing Manager at Conmas, explains the motivation behind the shift:

“We chose DSM to get an overview and take control of everything — from stock and sales to customers and spare parts. Now it’s easier to step in for each other and see what’s going on across the business. It’s clear that people in the warehouse work differently than those in sales or admin — and the more people we are, the more structure we need.”

A Shared System for a Growing Team

With a team of 11–12 people, Conmas had reached the point where ad hoc routines and informal processes were no longer enough. Moving from just one salesperson and one technician to a wider organisation required a more systematic approach.

Since going live with DSM, the team has gained a clearer overview of daily operations and more structured workflows across departments.

“Just being able to look up what equipment a machine has — that’s incredibly valuable in our day-to-day. It saves us time and effort, plain and simple.”

A Smooth Start and Simple to Use

Starting with a new ERP system can be intimidating, but Camilla explains that the transition was surprisingly easy — thanks in large part to JMA’s support.

“At first, it might look a bit overwhelming when someone clicks through everything during a demo. But once you start using DSM yourself, it’s really quite simple.”

The team received live training and support during onboarding, which made it easier to get started and adjust to the new routines.

“It was very much learning by doing — but with JMA right there on the sidelines. That setup worked really well.”

Internal adoption also went better than expected:

“The challenge hasn’t been with JMA — it’s been more about remembering, as a team, to log into the system, check things, and use it actively. Changing habits takes time, but the process has gone really well.”

Looking Ahead: Ready for More

DSM is now seen as a long-term investment. As the company continues to grow, Camilla expects to expand their use of the system — including potential integrations like WEBMACHINES and other dealer portals.

“It’s natural that if we want to stay ahead, we also adopt some of the new tools being developed around the system.”

She adds that the team has been open-minded throughout the process:

“I definitely get the sense that everyone has their ‘yes-hats’ on. They’re very open to change.”

A Reliable Partner

The implementation was made easier by the reliability of both the DSM system and JMA as a partner.

“The most important part of the collaboration has been the reliability of the system. What we were promised is exactly what we got. That’s not always the case — often a salesperson claims the system can do everything, and the reality falls short. But here, DSM wasn’t oversold, and that really matters.”

Key Lessons from Implementation

Camilla also shares two important tips for new customers starting their DSM journey:

1. Be prepared.

“Think about what information the developers will need. They won’t know what you’re sitting on — that part is up to you.”

2. Communicate clearly.

Good dialogue between the company and JMA helps set expectations and makes the handover smoother.

Facts about Conmas

• Founded: 2009
• Industry: Construction and contractor equipment
• Product range: Forklifts, aerial work platforms, pallet trucks, stackers, glass lifters
• Specialisation: Tailored machinery solutions for the construction and rental sectors
• Markets: Denmark (primarily)
• Employees: ~12
• Website: conmas.dk