Skip to main content

Customer stories

Get inspired by real-world dealer stories.

From new system implementations to smoother daily workflows — explore how DSM helps machinery dealers improve service, efficiency, and profitability.
Compilation image of all our DSM success stories.

Implementing a new Dealer Management System

Discover how dealers modernised their old DMS setups — and the factors that led to smooth, successful implementations

Lars Bjørn Pedersen standing in Flextek’s showroom with CNC machines and a visible Flextek banner in the background.

A realistic and structured ERP transition

Flextek — CNC Machinery & Automation Solutions
Flextek replaced their customised Navision system with DSM to secure a future-proof ERP setup. A structured, time-driven approach helped them avoid common implementation pitfalls.
Read Flextek’s story
Exterior of N.C. Nielsen headquarters with red Linde flags and company logo on building.

Connecting the entire workflow with DSM

N.C. Nielsen — Material Handling & Logistics
N.C. Nielsen chose DSM to unify quotation, sales, logistics, and finance in one integrated platform. Their customised machine workflows now run smoothly across the entire process.
Read N.C. Nielsen’s story
Two red forklifts inside Conmas workshop. Conmas logo visible on front machine.

Improved structure and visibility with DSM

Conmas — Construction Equipment
As Conmas expanded, they needed more structure and visibility. DSM gave them clearer workflows and easier access to information across the business.
Read Conmas' story
Jonas Johansson, co-owner and sales manager at Staffans Maskin.

From paper to a digital workflow with DSM

Staffans Maskin — Construction, Agriculture & Forestry Equipment
Staffans Maskin moved from paper-heavy routines to a digital setup with DSM. The transition connected sales, parts, and finance into one system.
Read Staffans Maskin’s story

About Field Service Management

“It’s intuitive and can be customised for each individual user. You're not locked into one specific way of working.”

— Allan Jensen, Group Service Manager, Semler Agro
TH White Group logo

About choosing a DMS-partner

“We were looking for a DMS partner who understood our business and would work alongside us in bringing our vision to reality.”

– Phil Walbank, Business Improvement Leader
N.C. Nielsen logo

About choosing a DMS partner

“JMA went further than most to tailor the system to our needs. It’s been a unique collaboration – and truly exemplary.”

– Carsten Bach Pedersen, IT & Finance Manager
Conmas logo

About choosing a DMS partner

“We chose DSM to get an overview and take control of everything – from stock and sales to customers and spare parts.”

– Camilla Sahl Andreasen, Marketing Manager
Midtdjurs traktorlager logo

About Dealer Service Management

“Updating all the price signs used to take forever. Now it’s done automatically – and it saves us so much time.”

– Heidi Klemmensen, Bookkeeper
Midtfjord Agro logo

About Continia Document Capture

"Document Capture freed up time so we could focus on other tasks—like cleaning, counting, and maintaining the store."

– Birgit Henningsen, Purchasing
Wekoagro logo

About machine advertising

"We’re no longer repeating the same tasks again and again. Now we can upload images and text in one place."

– Jesper Knudsen, Service Technician
Staffans maskin AB logo

About choosing a DMS partner

“Changing ERP systems is a big step. We had to feel confident in the supplier – and with JMA, we did.”

– Jonas Johansson, Co-owner and Sales Manager

    Real results in everyday operations

    See how DSM streamlines invoicing, pricing, advertising and other daily workflows for machinery dealers.

    Allan Jensen, Group Service Manager at Semler Agro, in the company’s reception area with John Deere machines and merchandise in the background.

    More efficient field service workflows

    Semler Agro — Agricultural Machinery
    Semler Agro strengthened field service workflows with DSM, giving technicians direct access to machine history, stock status and job information. The result: fewer manual tasks, better preparation and more time with customers.
    Read Semler Agro’s story
    Price label on a motor in Midtdjurs Traktorlager store with '9,368' offer.

    Smarter shelf pricing with DSM

    Midtdjurs Traktorlager — Agricultural Machinery & Garden Equipment
    Midtdjurs Traktorlager digitised pricing for over 10,000 items, replacing manual labels with electronic shelf fronts connected to DSM. The new setup improves price accuracy, saves time and enhances the in-store experience.
    Read Midtdjurs’ story
    Red Midtfjord Agro building with tractor parked outside and company name on signage.

    Simpler, stress-free invoice handling with DSM

    Midtfjord Agro — Agricultural Machinery
    Midtfjord Agro digitised invoice handling using Document Capture, reducing manual approvals and improving visibility of due invoices across the organisation.
    Read Midtfjord Agro’s story
    Lars Søyland from JMA and Sigurd Kvisla from Akershus Traktor in the parts warehouse.

    Smarter parts pricing with DSM

    Akershus Traktor — Agricultural Machinery Dealer
    Akershus Traktor updates millions of parts prices in minutes with DSM and uses shared dealer stock data to reduce dead stock and improve parts profitability.
    Read Akershus Traktor’s story
    WekoAgro employee managing machine listings on dual monitors in office setting.

    Smarter machine ads with WEBMACHINES

    WekoAgro — Agricultural Machinery
    WekoAgro cut advertising time by two-thirds after switching to WEBMACHINES, automating ad creation and removal and improving data accuracy across multiple portals.
    Read WekoAgro’s story

    Want to stay one step ahead?

    Get DSM insights, dealer stories and industry updates — delivered once a month.

    Sign me up