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Customer stories

How machinery dealers use DSM

From ERP changeovers to smoother workflows.

See ERP changeovers
See DSM in practice

Implementing a new Dealer Management System

See how dealers replaced older systems, and what helped the changeover go smoothly.

Lars Bjørn Pedersen standing in Flextek’s showroom with CNC machines and a visible Flextek banner in the background.

A realistic and structured ERP transition

Flextek — CNC Machinery & Automation Solutions

Flextek replaced a customised Navision setup with DSM. A realistic plan and steady pace helped the team through the changeover, without rushing the day to day.

Read Flextek’s story
Exterior of N.C. Nielsen headquarters with red Linde flags and company logo on building.

Connecting the entire workflow with DSM

N.C. Nielsen — Material Handling & Logistics

N.C. Nielsen sells highly customised machines, so they needed one system end to end. With DSM, they follow each machine from quote to delivery in one place.

Read N.C. Nielsen’s story
Two red forklifts inside Conmas workshop. Conmas logo visible on front machine.

Improved structure and visibility with DSM

Conmas — Construction Equipment
As Conmas expanded, they needed more structure and visibility. DSM gave them clearer workflows and easier access to information across the business.
Read Conmas’ story
Jonas Johansson, co-owner and sales manager at Staffans Maskin.

From paper to a digital workflow with DSM

Staffans Maskin — Construction, Agriculture & Forestry Equipment

Staffans Maskin moved from paper-heavy routines to a digital setup with DSM. The transition connected sales, parts and finance in one system.

Read Staffans Maskin’s story

What dealers say

On field service

“It’s intuitive and can be customised for each individual user. You're not locked into one specific way of working.”

Allan Jensen, Group Service Manager, Semler Agro
TH White Group logo

On choosing a DMS partner

“We were looking for a DMS partner who understood our business and would work alongside us in bringing our vision to reality.”

Phil Walbank, Business Improvement Leader, T H White
Conmas logo

On choosing a DMS partner

“We chose DSM to get an overview and take control of everything. From stock and sales to customers and spare parts.”

Camilla Sahl Andreasen, Marketing Manager, Conmas
N.C. Nielsen logo

On choosing a DMS partner

“JMA went further than most to tailor the system to our needs. It’s been a unique collaboration, and truly exemplary.”

Carsten Bach Pedersen, IT & Finance Manager, N.C. Nielsen
Midtdjurs traktorlager logo

On pricing

“Updating all the price signs used to take forever. Now it’s done automatically. It saves us so much time.”

Heidi Klemmensen, Bookkeeper, Midtdjurs Traktorlager
Midtfjord Agro logo

On Document Capture

“Document Capture freed up time so we could focus on other tasks. Like cleaning, counting, and maintaining the store.”

Birgit Henningsen, Purchasing, Midtfjord Agro
Wekoagro logo

On machine ads

“We’re no longer repeating the same tasks again and again. Now we can upload images and text in one place.”

Jesper Knudsen, Service Technician, WekoAgro
Staffans maskin AB logo

On choosing a DMS partner

“Changing ERP systems is a big step. We had to feel confident in the supplier, and with JMA, we did.”

Jonas Johansson, Co-owner and Sales Manager, Staffans Maskin

    Real results in everyday operations

    See how DSM helps with invoicing, pricing, advertising and other day-to-day work in the dealership.

    Allan Jensen, Group Service Manager at Semler Agro, in the company’s reception area with John Deere machines and merchandise in the background.

    More efficient field service workflows

    Semler Agro — Agricultural Machinery

    Semler Agro improved field service with DSM, giving technicians access to machine history, stock status and job details on the go. Less admin, better preparation and more time with customers.

    Read Semler Agro’s story
    Price label on a motor in Midtdjurs Traktorlager store with '9,368' offer.

    Smarter shelf pricing with DSM

    Midtdjurs Traktorlager — Agricultural Machinery & Garden Equipment

    Midtdjurs Traktorlager replaced manual labels with electronic shelf pricing linked to DSM across 10,000+ items. Updates are faster, prices are more accurate and the in-store experience is easier to manage.

    Read Midtdjurs’ story
    Red Midtfjord Agro building with tractor parked outside and company name on signage.

    Simpler invoice handling with DSM

    Midtfjord Agro — Agricultural Machinery

    Midtfjord Agro digitised invoice handling using Document Capture. Fewer manual approvals and a clearer view of what’s due made it easier to stay on top.

    Read Midtfjord Agro’s story
    Lars Søyland from JMA and Sigurd Kvisla from Akershus Traktor in the parts warehouse.

    Smarter parts pricing with DSM

    Akershus Traktor — Agricultural Machinery Dealer

    Akershus Traktor updates millions of parts prices in minutes with DSM. Shared dealer stock data helps reduce dead stock and improve parts margins.

    Read Akershus Traktor’s story
    WekoAgro employee managing machine listings on dual monitors in office setting.

    Smarter machine ads with WEBMACHINES

    WekoAgro — Agricultural Machinery

    WekoAgro cut advertising time by two-thirds after switching to WEBMACHINES. Ads are created and removed automatically, with more accurate listings across multiple portals.

    Read WekoAgro’s story

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