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Want to experience a DMS built only for machinery dealers?

Most DMS solutions are built for multiple industries — which is exactly why they don’t work properly for machinery dealers.

At LAMMA 2026, we’ll show how DSM is built specifically for machinery dealers to automate processes and future-proof your operations.

📍Visit us at stand 12.142

14–15 January 2026 at the NEC Birmingham

Stefan Dejgaard Jensen and Johnny Krogh at Lamma 2025.

Three reasons to stop by our stand at Lamma

Purpose-built for machinery dealers — no more bending generic software to fit your workflows.

See how a Microsoft Dynamics–based DMS gives you stability, scalability and long-term freedom.

UK dealer T H WHITE switched to DSM — see why.

Your industry partner

3,300+
users across the UK, Germany, Norway, Sweden and Denmark.
150+
machinery dealers in agriculture, construction, cranes and transport.
65+
specialists supporting machinery dealers across Northern Europe.
35+
years of experience creating digital solutions for machinery dealers.

Not just another Dealer Management System

Most systems are designed for every industry — except yours.
So we built one that is.

DSM – Dealer Service Management is purpose-built for machinery dealers who want faster workflows, fewer workarounds and a system that grows with their business.

It helps UK dealers digitise operations, connect teams, and future-proof their entire dealership.

A dealer-specific DMS
— powered by Microsoft

More than 150 machinery dealers across Northern Europe rely on DSM to streamline operations, improve service and create more efficient departments.

Because DSM is built on Microsoft Dynamics 365 Business Central, you get:

✔ Scalability
✔ Reliability
✔ Continuous updates
✔ A future-proof platform
✔ Integration options without complex custom coding

This is what sets DSM apart from generic DMS solutions.

Meet the JMA team at Lamma 2026

Johnny, Stefan, Frederik and Jeannette will demonstrate show how DSM connects sales, service, parts and warehouse workflows — in one place.

Johnny Krogh CEO / Sales Manager at JMA

Johnny Krogh

CEO / Sales Manager

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+45 51 56 51 03

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Stefan Dejgaard Jensen sales representative at JMA

Stefan D. Jensen

Sales Representative

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+45 51 56 64 03

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    Frederik Wallin Hjortshøj sales representative at JMA

    Frederik W. Hjortshøj

    Sales Representative

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    +45 51 55 63 80

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      Jeannette P. Krogh CMO / Marketing manager at JMA

      Jeannette P. Krogh

      CMO / Marketing manager

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      +45 51 56 51 02

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      Why T H White Chose DSM

      "T H WHITE were looking to invest in a Dealer Management System which supports the vision we have for our company in the future, enabling us to be agile and adapt to changing market conditions.

      We already have several years of experience using Microsoft Dynamics 365 Business Central to great effect in our Cranes division and we know it’s potential. To extend this potential to our AG, Construction, Dairy and Groundcare divisions we were looking for a DMS partner who understood our business and would work alongside us in bringing our vision to reality.

      JMA are proving to be a very open, humble and trustworthy partner. We enjoy working with the JMA team and are looking forward to achieving success together in the future".

      – Phil Walbank, Business Improvement Leader at T H White

      Integrations tailored for machinery dealers

      AUTOMATE MACHINE LISTINGS

      Publish, update and sync machine listings automatically across your channels.

      INTEGRATE SPARE PARTS

      Make your spare parts visible to other dealers and your webshop from DSM.

      INTEGRATE WITH VENDORS

      Connect directly with CNH, AGCO and other OEMs — no manual imports.

      POS FOR MACHINERY DEALERS

      Handle sales, service and invoicing in one unified POS system.

      MANAGE FIELD SERVICE

      Give your technicians everything they need — tasks, parts and history in one app.

      RUN Your Rentals IN DSM

      Manage your full rental flow in one place — from rental order to invoice and return.

      See what DSM can do across your entire dealership

      CRM & Machinery Sales

      Service Management

      Warehouse Management

      Finance Management