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About JMA

A New Player in the UK, Trusted Across Northern Europe

With 35+ years of experience, JMA is bringing its proven dealer management solution to the UK machinery trade. While new to the UK, our DSM system already supports 3,300+ users across Denmark, Sweden, Norway, and Germany – including leading UK dealer TH White.

In Denmark, 80% of machinery dealers rely on DSM to streamline operations, improve service, and future-proof their businesses. Developed specifically for machinery dealers, DSM fully integrates sales, service, finance, and warehouse management into one industry-tailored system.

Now, we’re helping UK dealers digitise their businesses with a future-proofed solution powered by Microsoft Dynamics 365 Business Central.

➡ TH White has already chosen DSM – read on to see why.

35+

years of expertise in digital solutions for machinery dealers & suppliers

65+

employees across our offices in Denmark, Sweden, Norway, and Germany

150+

dealers using DSM in agriculture, construction, cranes & trucks

3,300+

users across Denmark, Sweden, Norway, Germany & the UK

Why UK Dealers Choose DSM

DSM is more than just software – it’s a specialised business solution tailored for agriculture, construction, and industrial machinery dealers. Built with leading dealers across Denmark, Sweden, Norway, and Germany, DSM follows industry best practices and is continuously updated to adapt to market changes.

TH White, one of the UK’s leading machinery dealers, has already chosen DSM:

"…. we were looking for a DMS partner who understood our business and would work alongside us in bringing our vision to reality. JMA are proving to be a very open, humble, and trustworthy partner. We enjoy working with the JMA team and are looking forward to achieving success together in the future.”

– Phil Walbank, Business Improvement Leader at TH White

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Why DSM?

A Dealer Management System Built for Machinery Dealers

Most Dealer Management Systems (DMS) are generic solutions – designed for multiple industries but not tailored to machinery dealers. That’s why we developed DSM – Dealer Service Management – built specifically for your industry.

DSM is not just another DMS – it’s a dealership-specific solution that helps machinery dealers automate processes, reduce admin time, and stay competitive. Explore how DSM streamlines sales, service, finance, and warehouse management → Learn More

  • Built specifically for machinery dealers – Developed with real-world input from leading dealers across Northern Europe.

  • More than just a DMS – A fully integrated solution for sales, service, finance, and warehouse management.

  • Future-proofed with Microsoft – Powered by Microsoft Dynamics 365 Business Central, ensuring long-term scalability.

See it in action - Book a Demo

What’s Next? We’re Coming to You

We recently introduced JMA to the UK market at LAMMA 2025, where we had insightful discussions with machinery dealers looking to digitise their businesses.

Didn’t catch us at LAMMA? No problem—we’re continuing our UK tour! Over the next few months, we’ll be visiting UK dealers, showcasing DSM in action, and discussing how JMA can help future-proof your business.

Want to book a meeting?

We’re in the UK from March 24th–27th, but if those dates don’t work, let’s find another time. Get in touch to schedule a visit below!


See DSM in action – book a tailored demo!

Fill in the form below or contact us at sales@jma-dsm.co.uk. We’ll follow up soon!

Our CEO & Sales Manager, Johnny Krogh, will personally guide you through a live DSM demo, tailored to your needs, with time for questions.
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